Did you know that prospective buyers decide whether they want to make an offer within 8 seconds of entering the home?
Home staging isn’t just about making a vacant house look prettier. Staging is a strategic marketing method that helps buyers envision themselves in the home, creating an emotional connection with the prospective buyer from the moment they open the door.
So how does professional staging help realtors close deals? Modern homes staging attracts more buyers, generates more leads, and helps close deals faster and for higher prices.
Read on to learn more about how you can use staging to drive more business:
1- Creates A Strong First Impression
Potential buyers generally decide whether or not they are interested in buying a home within the first few minutes of viewing the property. Ensuring that the home is in the best showing condition right from the start increases the chances of an offer. A large majority of buyers start their search for a home online, and better pictures result in higher clicks, more views, and increased interest in viewing the property in person.
2- Helps Buyers Emotionally Connect
Empty rooms feel cold and are difficult for buyers to picture themselves in. Staging brings warmth and purpose, especially in those smaller or awkward spaces that buyers may not be sure what to do with.
With thoughtful staging, buyers can better imagine themselves in the home by creating an emotional hook and encouraging faster offers. Also, if you choose to stage the home with Set The Stage®, all furniture used in the stage is for sale to help the home feel move-in ready.
3- Reduces Time On The Market
According to the National Association of Realtors, 49% of realtors observed that home staging reduced the time homes spent on the market. This is due to a multitude of reasons, such as better quality listing photos, which help increase traffic on listing sites such as Zillow, realtor.com, and MLS. It also allows buyers to visualise the space for living and entertainment purposes, it helps the agents justify the listing price, and creates more buzz and momentum early on in the home buying journey.
4- Increases Perceived Value
By thoughtfully staging a home, it adds to the home’s natural charm and beauty by highlighting its best features. Staging helps homes stand out against the competition by showing how the proper furniture to scale and arrangement help make rooms feel more spacious. Staging also neutralizes distracting personal styles by incorporating trending accessories and furniture that attracts broader audiences. When a home is clean, organized, and beautifully stylized, buyers feel confident that it’s worth its price.
5- Minimizes Buyer Objections
There can be many things on a buyer’s to-do list when they’re in the market for a new home. Making the process as easy as possible by highlighting the home’s best features will help them feel stress-free and more confident in what the home has to offer.
Professional home staging adds purpose and function to rooms that may be harder to visualize without the appropriate furniture pieces. When buyers can’t find anything “wrong,” they are more likely to fall in love with what’s right. Staging helps overcome possible objections before they become deal breakers and allows for faster sales and stronger offers.
Ready to start netting higher offers and closing deals faster? Call us today to learn how professional staging can help attract buyers and close home sales.
